A Puducherry-born Indian, shaped by French influences and Auroville’s culture of creativity and sustainability. Growing up in a globally connected community, I developed a deep passion for storytelling, creativity, and artistic expression, which led me to pursue a Bachelor’s in Knitwear Design at NIFT Chennai.After completing my degree, I gained experience as a fashion designer, stylist, and contributor to my family business, further refining my understanding of branding and consumer engagement. This journey inspired me to pursue an MA in Luxury and Brand Management at SCAD, where I deepened my expertise in brand strategy, marketing, and positioning.As a brand strategist, I specialize in crafting compelling narratives that blend creative vision with strategic insights, helping brands build meaningful connections with their audiences. Throughout my career,I have worked with innovative brands, developing strategies that enhance brand identity, drive engagement, and foster long-term growth in the luxury and fashion industries.